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Tenby Schools Setia Eco Park
Kuala Lumpur, Malaysia
Date Added: Feb 22, 2023
Description
JOB DESCRIPTION
Job Title : Executive Marketing & Communications
Reports to : Marketing & Communications Manager
Purpose of the Job : Assist and manage the planning, delivery and evaluation of 360 marketing mix, to help deliver student recruitment and school brand objective.
Key Purposes | Duties & Responsibilities |
Marketing Initiatives | - Work with Marketing & Communications Manager for all marketing initiatives to ensure on-brand positioning and awareness across all aspects of the marketing mix in a timely manner. - Create clear and impactful marketing message that represents the school’s brand and value proposition to market segment and accordance to Tenby Schools guideline. - To ensure marketing initiatives are aligned with the school’s unique selling proposition. |
Digital Marketing | - Lead Generation : Assist in the development and implementation of leads generation campaign with data and analysis. - Website & Social Media : Create compelling social media contents that would retain current parents and attract new prospects |
Portfolio Management |
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Creative Work | - Support in design, photography & videography of school - Work closely with Student Media Team to deliver creative works. - Overseeing creative works from creative agency. |
Requirements
Job Related Education and Qualifications & Knowledge | Essential · Degree or Postgraduate (or equivalent qualification) Desirable · Degree in Marketing, Communications, Art or related. |
Experience | · Minimum 2 years’ experience in marketing/communications or similar role · Experience in delivering below-the-line, above-the-line and digital marketing campaigns that are highly effective. |
Skills/Abilities
| · Strong operational and project management skills. · Experienced in assisting the development of strategies, planning and managing for implementation of marketing strategies. · Ability to execute marketing initiatives in timely manner with hands-on collaborative style of working. · Excellent written and verbal communication skills. · Well versed with Microsoft Office. · Design experience is an added advantage. |