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Marketing, Communication and Events officer

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The Aquila School
Dubai, United Arab Emirates
Date Added: Mar 22, 2023

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This is an exciting opportunity for an enthusiastic marketer with a passion for event planning who has the organisational and interpersonal skills to ensure all moving parts come together perfectly to produce engaging and well-planned events and to promote the school to potential and existing families through a range of school and company generated marketing initiatives. 

An experienced professional with a love for event management, your role will be key to the successful execution of a varied and busy events programme. An excellent communicator, you will be a multi-tasker with a keen eye for detail and the confidence to build relationships with internal and external stakeholders. Event coordination will include the sending of invites and promotional material, booking facilities, catering, cleaning, IT support, porterage, entertainment etc. The ideal candidate will be able to work to deadline and troubleshoot any emerging problems while providing outstanding customer service.

This is a new and varied role for a motivated and team player who is detail-oriented and can operate independently as well as part of a team which is committed to keeping the school at the centre of an enthusiastic and supportive community of pupils, parents and the wider community. A key focus for the role is to help attract new pupils, retain existing ones, and keep in touch with the wider community.

For all staff in school we share a responsibility to ensure that children are safe and properly supervised at all times. Our school is committed to ‘amazing learning’- providing enjoyable and meaningful learning experiences so that every pupil makes as much progress as possible. All staff are expected to adhere to The Aquila Professional Code of Conduct and commit to promoting our vision – ‘A happy community school with amazing learning at its heart where pupils are empowered to make choices, engage in meaningful learning experiences and make exceptional progress’. Our focus is providing children with amazing learning and to be the school of choice for the community we serve.

The Aquila School is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

Core Purpose

  • Making sure that positive imaging and communication about the school is shared with the school, local and potential future school community
  • Organising and managing a range of school events
  • To ensure that positive marketing of all aspects of school lead to increased pupil enrolments 
  • Managing the work of the marketing and social media assistant
  • Work alongside the school admissions team and ISP
  • To lead weekly Sunday open days    


Key qualities and skills

  • To be able to market our school to families across various online and offline platforms
  • To be warm and personable
  • To be approachable, professional, calm and knowledgeable
  • To be able to deal professionally with children, staff and families
  • To be able to prioritise workload
  • To be IT literate and an excellent and efficient administrator
  • To have a high standard of written and verbal English

 Key Duties and Areas of Responsibility

School Events

  • Organise & promote school open days, school tours and school events for prospective parents and visitors
  • Organise & promote parent open forums and information sessions in collaboration with the SLT and faculty staff
  • Organise and attend external events, exhibitions and fairs to promote the school along with the School Admissions team
  • Organise key school events and provide hands on support
  • Work alongside the ISP Marketing Team to organise promotional gifts and collateral 

 Digital Communications

  • Act as the school’s social media expert and work with ISP and School Admissions Manager to set the social media strategy and targets
  • Identify stories from within the school and create content to promote across the range of media
  • Create engaging content (text, image and video) to be posted on Social Media platforms in order to promote school stories, promises and narratives
  • Develop an optimal posting calendar, considering marketing strategy, web traffic and customer engagement metrics
  • Work on Website, Analytics and SEO to coordinate on content, measurement and reporting strategies
  • Identify influencers and work with them to increase engagement with our parents across social media
  • Undertake a systematic review of the school website, social media pages and landing pages
  • Monitor and measure the results of communications and social media activities and report on progress
  • Take a proactive approach in identifying ways to improve the school site and landing pages

 School Communications & Brand Management

  • In conjunction with the leadership of the school design, deliver, update and maintain a regular comprehensive virtual school newsletter for prospective families and the wider community
  • Maintain stocks of school marketing collateral and order accordingly
  • Maintain a comprehensive high res image library
  • Assist ISP Marketing Team in sourcing photographs and design for marketing collateral
  • Work with staff to ensure that branding is used correctly and consistently in accordance with the ISP and school branding guidelines
  • Explore opportunities to improve media coverage

 Community and Business Relations in collaboration with the Head of Admissions:

  • To source opportunities for partnerships in the local community with corporates and nurseries
  • Foster and maintain strong relationships with families
  • Engage with the Friends of the Aquila School 
  • Identify new ways to attract prospective customers e.g. promotions and competitions

 Market Research

  • Assist in competitor analysis
  • Undertake regular reviews of online school directories


  • Maintain good work relationships with admissions team, displaying flexibility and collaborative spirit
  • Work alongside school admissions to maintain strong relationships with families
  • In collaboration with admissions team report to the ISP Regional Office on school marketing activities

 Person specification



·         Excellent written and spoken English

·         Warm and personable personality

·         Understanding of and passion for the vision of our school

·         Understanding of different ways to promote the school to the present and potential future community

·         Understanding that ‘we all muck in’ - a positive and flexible approach to be involved with all aspects of life in our busy school

·         Experience of organising events and / or marketing activities

Experience in using range of design software
Experience of working in a similar role

 In addition, all staff are required to carry out any tasks required by the school or the regional office to facilitate the smooth day to day running of the school 

To be line managed by the school head of admissions and the local ISP head of admissions 

Hours of work- Ideally we would prefer a candidate who is able to work Sunday to Thursday - Sunday 9.00 - 3.00 and 8-4.15 Monday to Thursday. Sometimes work on Friday/Saturday and evenings is required to market the school (time off in lieu provided for the second and each subsequent event per term) 

Holidays - 30 days per year

About the International Schools Partnership

The Aquila School is owned by a London based company called International Schools Partnership (ISP).  The International Schools Partnership (ISP) is a growing group of committed colleagues in financially responsible schools around the world, all of which aim to be the school of choice in their local area. Learning is at the heart of everything we do for our pupils, colleagues and parents. We are committed to getting better, all the time.

ISP was founded by an experienced team of committed educationalists and commercial operators who have worked together over many years. Our growing group of private schools located in the UK, the USA, Spain, Costa Rica, Chile, the United Arab Emirates, Qatar, Malaysia, and Mexico educate children and pupils from 2-18 years of age. We have now expanded to 51 schools delivering multiple curricula and building on local brands and reputations with over 30,000 pupils and 5,000 staff located across the globe.

We believe that successful schools are the ones that put learning at the heart of everything they do, always aiming to create rounded individuals that are able to forge successful careers and lives in a rapidly changing world. Our goal is to enable our schools as the leading school of choice in their local area. We are a truly international group working in different cultures and speaking different languages. We work across countries and cultures, too, by working with each other and with other schools and communities. At ISP we continue to engage with schools around the world who are interested in becoming part of our global group of schools and look forward to welcoming more pupils and staff to the group.

All our schools:

  • Help children and pupils learn to levels that amaze
  • Inspire children and pupils to be successful now and equip them to be successful
  • Are truly international, working in partnerships within and across regions, cultures and languages.
  • Aim to be the schools of choice for children, pupils and their families, wherever we are
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