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Head of Admissions

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Tenby International School Tropicana Aman
Selangor, Malaysia
Date Added: May 2, 2023

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Dates: Apply by 231/05/23 - we encourage early applications and reserve the right to appoint early.

Job start : As soon as possible

Contract type : Full Time 

Contract term : Fixed Term 

The Admissions Manager leads on planning and delivery of student recruitment activities to achieve enrolment and retention targets. The post holder is responsible for supporting the Campus Principal in matters relating to admissions and customer service.


Key Responsibility 1: To demonstrate successful planning and implementation across available channels that will result to enrolments.


  • Tracks and monitors QL to Enrolment conversions via KPI report on a weekly basis with supporting analysis and action points provided by the Admissions lead
  • Ensures KPI reports are shared internally with all appropriate stakeholders to support a relentless sustained focus on student recruitment and retention
  • Ensures KPI reports are submitted to the Regional team on a weekly basis
  • Has a clear understanding of government processes with regard to permit/visa approvals and keep up to date with MOE and Immigration provisions that may affect school enrolments including visa processing
  • Works closely with the Head of Marketing by giving feedback on lead quality, sharing insights from potential parents and providing ample prompts/ alerts with regard to upcoming events/ webinars, or school related initiatives aimed at new recruitment
  • Mid term and termly review of marketing and recruitment performances for the school and understanding competitors offerings and market review.
  • Deputise the Head of Marketing & Communications when required.


Key Responsibility 2: To ensure that the team and all stakeholders are aware of the importance of sales, active student recruitment and student retention


  • Ensures the school engages in active student recruitment activity to meet and exceed student recruitment targets with a clear process and timely response times/contact points in place
  • Ensures sales led activities conform to annual budgets. 
  • Attends and represents the schools at appropriate student recruitment and outreach events as required.
  • Manages the use of the MIS/CRM to ensure robust collection of recruitment data and high levels of customer follow up.
  • Maintains relevant relationships (with other key personnel) with feeder schools, universities, businesses, education agents and international markets and other organisations providing marketing and student recruitment support as required.
  • Leads on establishing strong relationships with prospective and current parents and students.
  • Provides relevant and effective student support as needed in schools after new students begin their time at the school (‘after sales care’).
  • Develops strong internal relationships with staff to effectively carry out marketing and student recruitment activity.
  • Ensures that systems and culture are in place to support appointed retention champions in school so that potential withdrawals are identified early and that there is full engagement with these families by appropriate internal stakeholders/ retention champions
  • Ensures that any current parents’ concerns and / or issues received through the admissions channel are addressed immediately or escalated to the SLT and/or Principal.
  • Has a clear view of the proper tracking of concerns and issues until resolution with the corresponding action items taken by the retention champions using the Retention Tracker from ISP.


Key Responsibility 3: Outreach engagement programmes with feeder schools and Community.


  • Lead generation through feeder school and community outreach programme.
  1. To nurture and engage for recruitment purposes.
  2. Building rapport with feeder schools, kindees to evaluate potentials and customizing campaign initiatives according to common needs.
  • Plan and execute the outreach programme for feeder schools and community programme.
  • Working with Head of Marketing and Communications to create and promote outreach events around the TTA vicinity.
  1. With the ultimate goal of Growing enrolments, brand awareness within the TTA vicinity and superior nurturing experience for future students to the schools.


Key Responsibility 4: Working with regional team to provide CPD to admissions team within the school.


  • Manage, mentor and coach admissions team members to ensure they follow through with admissions processes efficiently and effectively.
  • Provide guidance and follow through on customer service standards set by ISP, across all teams in school
  • Recommend training as and when necessary.


ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Leadership Competencies

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.

  1. Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.
  2. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.
  3. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion. 
  4. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.  
  5. Resilience. Can deal with setbacks and challenges calmly and effectively.
  6. Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.
  7. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.
  8. Leading & Inspiring Others. Supports, encourages and inspires students, colleagues and teams so that they give their best.   
  9. Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation. 
  10. Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication. 
  11. Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.   
  12. Strategic, Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability.   
  13. Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome.   
  14. Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively. 

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.


Co-operates and works with relevant agencies to establish and maintain systems to protect children. We responsible for ensuring the welfare, health and well-being of all children and young people. Creates a vigilant organisational culture which monitors and prioritises the safeguarding of children and young people above all considerations.

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