Description

Head of Marketing Claremont

Purpose of Role

The Head of Marketing Claremont will support ISP’s Head of Marketing Nothern Europe to generate leads for Claremont School, including Claremont Prep and Senior School, while also helping to increase retention. The focus of the role will be the domestic market, while some insights/support might also be required for international boarding. Roll out of optimized processes and procedures in accordance to ISP’s strategies and approach.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

Key Responsibilities 

Campaign management

• Assist ISP’s Head of Marketing Northern Europe with the preparation and management of the school marketing calendar including email and social media schedules.

Digital Communications

• Liaise with teacher and staff to identify stories within the school and create engaging content to promote them across a range of media, including online, email, social media.
• Keep school website up to date.
• Review performance of websites, email campaigns, social media pages and landing pages and take a proactive approach to improving them.

School Events

• Working with the Admissions teams, promote school open days, school tours and school events for prospective parents and visitors.
• Attend external events, exhibitions and fairs to promote the schools, as required.

School Communications & Brand Management

• Assist with the design of new marketing and admissions materials.
• Work with staff to ensure that branding is used correctly and consistently.
• Manage Social Media organic posting
• Hubspot Marketing email creation and management

Community and Business Relations

• Develop opportunities for partnerships with local businesses and organisations.
• Help to foster and maintain strong parent relationships.
• Identify new ways to attract prospective customers, e.g. incentives.
• Act as a school representative at meetings with corporates and local organisations.
• Build alumni programme.

Market Research and Strategy

• Support regional team in competitor analysis.
• Help to build the school marketing strategy (MAR Plan), with Principals and ISP’s Head of Marketing Northern Europe

Qualifications and Experience

• Bachelor’s or Master’s degree in Marketing, Communication or a related field.
• A minimum of 5 years experience in a marketing function
• Strong communication and interpersonal skills
• Knowledge of market research and marketing plans.
• Proven working experience in content planning, digital marketing, PR and brand management particularly within the industry
• Ability to collaborate and drive initiatives and objective with peers, partners and School Principal.
• Demonstrable experience leading and managing marketing campaigns, social media and/or display advertising campaigns.
• Proficiency in marketing analytics tools and platforms.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

ISP Leadership Competencies

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.

1. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.
2. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.
3. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.
4. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.
5. Can deal with setbacks and challenges calmly and effectively.
6. Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.
7. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.