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Korean Admissions Executive

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Hanoi Toronto School
Hanoi, Trung Hoa Ward, Cau Giay District
Date Added: Feb 1, 2024

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ISP Senior Admissions Officer Role Profile

(Specific requirement: Korean, English fluent)

Line Management Duties:

Functional: School Admissions teams

Job focus: Korean and Expat markets


Line Managers:  Marketing & Admissions Manager

Operational: Regional Admission Manager


ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.


Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.


Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.


Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.


Purpose of Role

Admissions to our schools are a complex and involved process. We pride ourselves on providing personalized attention to each family and their individual hopes for their children. Every enquiry and visit is the future of our school. The Admissions Officer is a crucial role with a range of internal and external customers to deal with. Attention to detail and excellent administration skills are a must as is the highest level of professionalism in order to support the Admissions and Marketing strategy for driving attraction, recruitment and retention of students at ISP Vietnam.


Key responsibilities

  • Actively recruit new students (especially Korean and expat) from various sources including feeder schools, business associations, expat communities and from attending international schools fairs, education fairs etc. (may include evenings or weekends)
  • Together with the Manager and the Admission team members be responsible for enrollment KPI of the schools e.g. enrolment number, conversion, retention.
  • Act as first and continual point of contact for expat prospective families from enquiry through to the enrolment of new students at the school; Maintain a positive and professional relationship with the expat families during their enrolment at the school
  • Organize and conduct visits for expat prospective parents, ensuring the maintenance of high-quality customer care at all times;
  • Follow best practice Admissions procedure and engage on-going development and training;
  • Together with the schools and Admissions Manager, review and provide feedback to MKT on regular basis on effectiveness of MKT activities
  • Effectively participate in initiatives to drive student recruitment and enrolment opportunities
  • Liaise and build positive relationships with all stakeholders.


Provide first and continual point of contact from enquiry to enrolment for expat students and families:

  • Responsible for fielding, filtering, and effectively responding to enquiries, received via telephone, email, social media, and in person;
  • Provide information and advice to expat applicants on Admissions from first enquiry through to enrolment;
  • Work diligently in a team approach towards set student number targets;
  • Undertake regular and timely follow-up to all enquiries, visits and applications to meet minimum response times;


Visit management:

  • Taking a client service role, be customer focused and ‘front of house’ and represent the school to potential or existing parents, their representatives or agents;
  • Plan in depth for each visiting family and organize relevant and informative school tours, inviting and meeting with key staff as appropriate;
  • Respond rapidly to drop-in requests for visits;
  • Ensure up to date product knowledge, by continually reviewing and seeking out information on the school and its offer.


Follow best practice in the Admissions process:

  • Follow Admissions standardized procedures and contribute to the effective development of best practice in terms of operation and delivery;
  • Effectively deliver school key messages and promises, and ensure these are consistently communicated to potential or existing parents;
  • Keep up to date with market intelligence and report on the competitor landscape;
  • Ensure all Admissions meeting areas and tour routes are delivering a high-quality experience in line with ISP standards.



Admissions recording and reporting:

  • Record accurate and timely information relating to school Admissions (enquiries/visits/applications/app withdrawal/starters and leavers) on the school admission system, and other systems as may be required to ensure completeness of data;
  • Maintain your own records to report effectively to the Admissions Manager for each enquiry and record timely follow-up actions;
  • Assist in producing reports as required.


Communication and customer service:

  • Build and develop strong and positive relations with Academic and Admissions staff;
  • Develop parent liaison and relationships ensuring that word of mouth comments are positive;
  • Positively represent the school at all times;
  • Provide focused and high quality of customer care at all times.


Qualifications and experience

  • Bachelor's degree in Business, Marketing or related fields
  • Fluent in Korean
  • Fluent in English
  • Excellent customer care skills
  • Experience within a customer-centric, transaction-based administration process is an advantage.
  • Education Admission experience is desirable.
  • Experience of having worked as Sales within a service delivery sector
  • Excellent communication, organizational & people skills at all levels
  • Familiar with international education and have good understanding of the expat community in Vietnam
  • Health and Safety Awareness



ISP Leadership Competencies

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.


  1. Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.
  2. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.


  1. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.
  2. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.
  3. Resilience. Can deal with setbacks and challenges calmly and effectively.
  4. Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.
  5. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.
  6. Leading & Inspiring Others. Supports, encourages and inspires students, colleagues and teams so that they give their best.
  7. Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation.
  8. Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication.
  9. Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.
  10. Strategic, Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability.
  11. Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome.
  12. Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively.


ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.



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