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Head of Marketing & Communications

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Berda Claude International School
Phuket, Phuket, Thailand
Date Added: Feb 1, 2024

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Purpose of the role

The Head of Marketing and Communications is responsible for the effective running of the Marketing and Communications Department of the School. As a member of the School Leadership Team (SLT) and leader of the BCIS Marketing and Communications (MarCom)department, the Head of MarCom leads a team that is the primary point of contact for all school inquiries and all outgoing communication. The Head of MarCom is responsible for the implementation of marketing and communication policies approved by the owner/ CEO and the Board, to manage marketing and external communication while ensuring a high quality of customer service that engages potential parents and the wider community in a highly competitive marketplace. The Head of MarCom ensures the team works towards securing the position of BCIS as one of the schools of choice in Phuket.

Key Tasks
Internal and External Relations

• Led the Marketing and Communications team in developing, coordinating, and administering all internal and external communications for BCIS;

• Keep the internal community (teachers, staff, and parents) informed of school events or updates, policy changes, announcements, important news, etc., and edit all communication materials created by internal staff;

• Create and implement a plan of strategic external communications directed towards prospective parents, community partners, and the general public, including coordinating press releases, editorials, BCIS website content and graphics, and promotion of the school's image and brand;

• Devise and implement approved projects aimed at enhancing internal and external communication with core constituents;

• Serve as a unifying force and position communications discussions at both the strategic and tactical levels; BCIS November 2023 BCIS Head of Marketing & Communications

• Developed the school’s advertising for appropriate media outlets and managed the school’s outreach and event calendar;

• Develop and maintain relationships between the school, media, and the community at large;

• Oversee the administration of the BCIS Website (overall look, feel, and content);

• Lead Web related projects;

• Promote the BCIS Sports Centre and Planetarium;

• Promote school activities, camps, and events;

• Help drive enrolment by promoting the school in the best possible way to new parents;

• Oversee the maintenance of open lines of communication to existing parents to ensure their concerns, complaints, and compliments feedback are handled effectively, efficiently, and in a timely manner, advising and supporting team members in this work;

• Coordinate parent/community events in order to engage parents in school activities and celebrations;

• Identify and anticipate the needs and requirements of new and existing parents;

• Undertake regular surveys of parent views on subjects of relevance;

• Provide stories and photographic material that promote the school’s achievements, and assist with the development and implementation of the school marketing strategy in conjunction with the Owner/ CEO.

Brand Messaging

• Maintain currency with mission, vision, and values statements, priorities, and overall school direction;

• Identify communications needed to develop the public relations image and positioning of the school within Phuket, Thailand, and the international community;

• Conceptualize, develop, and recommend marketing plans/ initiatives/ events, priorities, and branding strategy;

• Ensure consistency with BCIS policies, standards, and directives

Media Relations (in conjunction with the Head of School and Programme Principals)

• Proactively develop and maintain relationships between the school, media, and the community at large;

• Update leadership and management on local activities/ issues and prepare staff and board members for interviews;

• Provide advice and guidance to leadership and management on public, media, and community communications, methods, and processes;

• Organize relationship initiatives with the media, update the media on events / promote stories, etc.; Internal Communications

• Serve as the primary contact point for submissions for a wide variety of communication services (e.g. internal newsletters, summer school brochures, general marketing materials, teaching staff brochures, employee handbook);

• Draft content, edit and coordinate production with the leaders/ managers responsible in those areas.


• participate in the organisation of extra curricula activities, and attend and participate in the organisation of school events, productions and sporting events when required

Required Qualifications & Experience

-Bachelor’s Degree in Business, Communications or Journalism

- Prior experience in writing, editing, and publishing communication materials in a public relations environment -Excellent ability to develop and maintain internal and external relationships (e.g. Phuket media)

- Solid working knowledge of Thai culture and customs -Sufficient experience in gaining some knowledge of Website development using standard publishing software (e.g. Pagemaker, Dreamweaver, Contribute). Some knowledge of coding, programming, and editing; and a solid working knowledge of interactive Website maintenance where additional features are used (e.g. subscription services, online reservations, links to other applications)

-Working knowledge of office procedures and standard office equipment including personal computers, office software (e.g. MS Office Word, Excel, PowerPoint; desktop publishing, graphics), and camera equipment.

- Excellent organizational, interpersonal, and communication (oral and written) skills OR an equivalent combination of training and experience

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