Position Details

Position Title

Admissions/Marketing Assistant

Department

Administration

Report to (Title):

Admissions and Communications Manager

Direct Reports:

Indirect Reports:

Core Purpose:

The Admissions Assistant will be a true ambassador of the School, providing a professional and highly focused customer-service approach. As a representative of the School, the post holder will also work to develop links and partnerships with the parent, businesses, and local community contacts to support mutual development and growth whilst raising the profile and position of the School. The post holder will be responsible for managing and converting leads to maximise pupil numbers.

Main Responsibilities:

• Manage leads and translate leads into enrolments to maximise pupil numbers

• Support lead generation and school awareness through in school events and local partnerships to help the school become the school of choice for the local community
• Take an active role in the day to day running of the school in relation to admissions
• Follow up on all new enquiries within one working day, answering questions and converting enquiries to admissions meetings with Principal or Head of School
• Liaise with families about all aspects of the admissions process, following up in line with the admissions and chasing processes of the school, working alongside the admissions team members to ensure appropriate split of call volume and chasing
• Following up after meetings for all their appointments, up to and including an offer being made, and liaising with the registrar and finance so there is a smooth hand over for offers
• Lead parent tours and support meetings as required
• Manage and maintain the appointment calendar, chasing any missed appointments, and ensuring the welcome area for parents is prepared before meetings to ensure the best journey through the school
• Managing the event calendar with the School Leaders to include parent recruitment events, promoting these events with the support of marketing, and running these events to maximise student recruitment with the School Leaders.
• Managing the multiple databases of parent enquiries
• Participate regularly in the admission/marketing team meetings and to share information with the school leaders and ISP daily
• Contribute to the wider life of the school
• Cover the reception desk as required on a daily basis and support the general administration of the school
• Contribute to the weekly KPI and capacity reports, enrolment reports and pipeline reports, with the support of the Registrar and head of admissions, due to ISP on a weekly basis, sharing data analysis with suggestions as opportunities arise
• Manage and set up the appointment calendar

• Be a primary contact for new incoming enquiries via a range of sources
• Organise admissions meetings and open events, guiding families through the admissions process to enrolment while providing state-of-the-art customer service   

• Regularly reviewing and developing admissions documents, parent communication platforms and templates, and marketing collaterals to ensure accurate information and best practice
• Work with parent-facing administrative staff closely, to ensure the first impressions of the school are excellent leading to positive visitor experience
• Support on effective continued support and communication to new families after students enroll at the school - ‘after sales care’

Measures of Performance

• Targets will be set for maximum conversion through the admissions funnel, being proactive in growing the number of enrolments in the school and managing engagement events in school
• KPIs are based on the number of enrolments in the school

Health and Safety

• Emphasizes the importance of safety in all areas of the curriculum, communicating to the pupils the importance of a responsible attitude towards personal safety, the safety of others and respect for Aspen Heights British School’s property and equipment
• Safeguard Aspen students
• Take all necessary and reasonable precautions to protect students, equipment, materials, and facilities
• Assist in implementing all policies and rules governing student life and conduct
• Ensure that, all the necessary health and safety rules and procedures are being followed
• Maintain an awareness of all the health and safety measures to be taken when in school

Communication & Working Relationships

Internal

Staff

External

Parents

ADEK

Knowledge & Skills

Minimum Educational Qualifications Required for the Role

Bachelor’s Degree in Administration from any recognised University

Minimum Years of Experience Required

3 years of school admissions or sales

Language Skills

English is mandatory

Arabic is mandatory

Special Skills and Abilities

Competencies

• Ability to sell our school to families who have expressed an interest
• Be warm and personable
• Highly detail-oriented and organized
• Knowledge of the regulations, policies and procedures related to the assigned activities
• Ability to meet a constant stream of deadlines
• Proven ability to work both independently and collaboratively with different levels of employees
• Ability to coordinate & collate data
• Skilled in the use of student registration and management systems
• Good interpersonal skills, using tact, having patience, and showing courtesy to all stakeholders
• Excellent knowledge of ADEK policies and eSIS filing
• Motivation to work with people, a positive attitude, and a friendly personality
• Being a calm and empathetic person, with an understanding of young people
• Excellent command for MS office
• Ability to maintain accurate records
• Records, Reports and Correspondence by use of spreadsheets and databases
• Computer literate
• Customer Service skills, and interpersonal skills.
• Willing attitude to be a part of the school team
• Strong sense of professionalism
• Safeguarding and welfare of children
• Excellent communication skills and command of the English language, in spoken and written form
• A collaborative team-player with excellent interpersonal skills
• Behavior management

Attributes

• Empathetic listener
• Integrity and confidentiality
• Internationally minded
• Emotional intelligence
• Intercultural awareness, creative
• Flexible and a can-do attitude

Approvals

Line Manager:

Principal:

Employee:

HR: