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Head of Admissions Portfolio - Malaysia

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ISP Malaysia
Petaling Jaya, Selangor, Malaysia
Date Added: Mar 22, 2024

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Head of Admissions Portfolio - Malaysia
Purpose of Role
The Head of Admissions Portfolio is responsible for leading and driving enrolments to our growing portfolio of schools in Malaysia and maintaining direct responsibility for all pertinent aspects of the student recruitment process. The role takes leads and drives part of the portfolio of 14 schools across Malaysia.
This is a senior role, reporting to the Director of Marketing and Admissions - Malaysia, while working closely with Marketing, Learning, Retention and Finance to drive student enrolments that meet ambitious targets. The role will oversee the comprehensive enrolment process, including working closely with Marketing on managing lead conversion to enrolment. This is a role for someone who is a natural leader and is comfortable with using large amounts of data strategically.
Our ideal candidate is a professional with demonstrated experience in student recruitment and enrolment (ideally in the commercial K-12 education sector). We are
looking for an individual with exceptional interpersonal skills, with the ability to interpret data and report to all organisational levels with tact and sensitivity.
About ISP Malaysia
One of the leading education groups in Malaysia, ISP Malaysia operates the Tenby Schools, Asia Pacific Schools and Straits International Schools. Our nine schools are strategically located in the developed areas of Klang Valley in Selangor, Perak, Penang and Johor.
Our schools in Malaysia follow the international school curriculum comprising IGCSE and A-levels, starting at the kindergarten level, while 5 of the schools also offer the Malaysian National Curriculum.With over 8,000 students, we have a 60-year history of providing education to students in the country and have gained a reputation for excellence and high standards in education.
We champion a transformative approach to learning that goes beyond the classroom. By igniting our students' curiosity and growing their self-confidence, we empower them to become the next generation of changemakers.
ISP Malaysia is part of ISP, a global community of over 80 international schools across more than 20 countries.
Key Benefits
  • A culture of engagement and trust, where staff contributions are recognised and valued.
  • A passionate and motivated team of professionals who put children at the heart of decision-making.
  • An embedded commitment to professional development and employee well-being.
  • Access to expertise, best practice sharing and learning opportunities across countries and cultures.
  • Competitive remuneration.
  • Fee discount for children of employees.
  • Medical outpatient and insurance benefits.
ISP Principles
  • Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.
  • Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
  • Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
  • Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
Regional Head of Admissions Key Responsibilities
Key Responsibility 1: Ensure that the defined admissions procedures and processes in schools are consistently implemented to maximise enrolments:
  • Take ownership of and hold schools accountable to agreed admissions targets, with the ability to communicate clear directions.
  • Ability to extract, analyse, process, and use admissions data in driving for enhancement and transparency to meet the desired outcomes for enrolments.
  • Participating in the schools recruiting process by planning, coordinating, and overseeing promotional events, school campus tours, and other admissions activities.
  • Working collaboratively and proactively to continuously enhance the Centralised Admissions Procedures in the Region and ensure all school processes map across the ISP reporting framework.
  • Ensure the procedures are clearly defined and processed on and between the group CRM and MIS. Efficiently manage and nurture qualified leads and appointments to successful, timely enrolment.
  • Help schools shape and deliver successful processes to better align ISP admissions procedures and reporting by organising workshops to troubleshoot issues and find solutions.
  • Develop the admissions toolkit based on best practices and regional compliance for seamless student enrolment.
  • Create an Admissions Action Group in the Region to better evaluate and champion efficient enhancement of the admissions processes across schools.
  • Where applicable, to identify and drive for B2B network and agency management.
  • Keep up to date on market offerings, trends and country visa regulations to ensure offers conditional on meeting requirements are correctly identified and processed.
  • Ensure the assessment process for each school in Malaysia is defined and is a well-managed, personal and positive experience for families.
  • Instil a motivated culture in schools admissions team to drive positive enrolment growth and target-setting criteria.
  • Coaching and continuously developing the schools admission teams.
Key Responsibility 2: Ensure regions and schools work to enrolment targets and provide accurate and timely data reporting:
  • Help communicate, agree and deliver school enrolment targets.
  • Work with admissions staff to ensure they understand the importance of accurate, timely data entry and reporting.
  • Streamline schools to understand the enrolment and pipeline reporting format, focusing on forecasting accuracy and data sanity.
  • Support schools with consistent tracking and reporting of their sales funnel and conversion rates tracking.
  • Evaluate and report progress to enrolment targets on a weekly basis with schools to the Regional SLT, tracking dormancy, lead conversions targets, incorporating withdrawals data, waiting lists and closed loss analysis.
  • Responsible for consolidating weekly pacing for enrolments from schools with indicative anecdotes on action plans to meet enrolment targets for the Region.
  • Oversee the systems and data processing required to support the admissions process, ensuring accurate reporting information for the Region.
Key Responsibility 3: Ensure a high level of support, communication, and customer experience both in working with schools and in how they are working within their communities:
  • Lead and take ownership of ISPs Admissions work in Malaysia.
  • Create an annual incentive plan for all admissions staff to help target achievement.
  • Establish strong working relationships with regional team members, school Senior Leadership Teams and school admissions colleagues.
  • Ensure school admissions teams work closely with marketing teams to deliver enrolment targets and harmonised reporting.
  • Ensure that all admissions colleagues can identify and understand FAQs from potential parents, update and summarise the most frequent objections from potential parents with corresponding best responses, and clearly articulate their school story and promises.
  • Support the customer experience programme and audit school admissions processes to ensure schools deliver concierge-level customer service to prospective and current families across all the main touchpoints, including school front of house, tours, events, internal communications and more.
  • Deliver frequent (at least termly) admissions workshops to ensure admissions staff are fully trained in processes, procedures and their approach to supporting prospective and existing families.
  • Work with schools to deliver relevant and effective student support as needed in schools after new students begin their time at the school.
  • Encourage schools to develop an attitude and practices where every member of staff is responsible for telling the story of the school, rather than just the marketing and admissions team members.
  • Work with schools to ensure continuous active engagement with feeder schools and local businesses. Ensure that the schools are kept up to date and can maximise ISPs group-wide partnerships in Malaysia.
  • Internal: Campus Principals, Marketing, School Admissions leaders, Finance as well as respective Heads of International and National Schools.
  • External: Parents.
Line Management:
  • Reporting to Postholder: Direct reporting - Regional Admissions and Matrix reporting - School Admission teams.
  • The Regional Head of Admissions reports to the Director of Marketing and Admissions - Malaysia.
Qualifications and Experience
Education: Bachelors Degree in Sales and Marketing/Business/Management or a related field.
Experience and Skills:
  • Proven experience in admissions management, preferably in an educational setting.
  • Strong strategic planning and execution skills.
  • Strong relationship management skills across teams within schools.
  • Experience using database/CRM tools, preferably Hubspot.
  • Ability to multi-task and be well-organised.
  • Excellent interpersonal and communication skills.
  • Ability to collaborate effectively with diverse teams.
  • Professional, reliable and can maintain confidentiality.
  • Self-motivated, with a high degree of initiative in meeting targets and reporting deadlines.
ISP Leadership Competencies
You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.
  • Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.
  • Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.
  • Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.
  • Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.
  • Resilience. Can deal with setbacks and challenges calmly and effectively.
  • Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.
  • Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.
  • Leading & Inspiring Others. Supports, encourages and inspires students, colleagues and teams so that they give their best.
  • Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organization.
  • Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication.
  • Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.
  • Strategic, Commercial & Financial Awareness. Has the ability to apply an understanding of the business and industry to improve effectiveness and profitability.
  • Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome.
  • Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that support all children and adults to learn and work effectively.
ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
All postholders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years of employment history.
ISP Commitment to Diversity, Equity, Inclusion, and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.
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