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Marketing Executive

Asia Pacific Schools
Selangor, Malaysia
Date Added: Mar 27, 2024

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Asia Pacific Schools is one of the most renowned campuses in the Klang Valley, serving about 1,700 children across the International Curriculum and Malaysian National Curriculum. Our approach to childrens education and growth encompasses academic rigour, pastoral care, and genuine relationships, with appropriate tools and technology seamlessly binding it all together. In doing so, we are developing well-rounded, confident individuals who are ready for the challenges of the world.

Asia Pacific Schools are extremely pleased to be part of the International Schools Partnership (ISP), a dynamic network of 60+ schools in 16 different countries committed to an organisational learning culture of getting better.

Asia Pacific Schools promote equality and we are an equal opportunity employer that prohibits discrimination and harassment of any kind. We are committed to diversity and inclusion, as well as providing employees with a work environment that is free of discrimination and harassment.

Key benefits:
A culture of engagement and trust, where staff contributions are recognised and valued.
A passionate and motivated team of professionals who put children at the heart of decision-making.
An embedded whole campus commitment to professional development and a commitment to serving others.
A peer network of like-minded teaching colleagues and support from operations staff.
Access to expertise, best practice sharing and learning opportunities across countries and cultures.
A commitment to employee well-being.

We also offer:
Competitive salary
Pension fund contribution to an Employee Provident Fund (EPF) and all other statutory contributions
Fee discount for children of employees
Outpatient and inpatient medical benefits
Paid leaves: medical, hospitalisation, annual leaves, paternity, maternity, compassionate, exam/study, etc.
Training opportunities
ISP Malaysia - Asia Pacific Schools

We are seeking to hire a
Marketing Executiveto commence employment as soon as possible.

Purpose of Role
The Marketing Executive supports the Marketing Manager and Head of Parent Services (Marketing and Admissions) in all aspects of the schools marketing initiatives in order to create brand value and loyalty and ultimately increase student enrolment and retention. The Marketing Executive possesses strong abilities and good social skills and is committed to further develop personal skills and knowledge. A go-getter, keen to learn and grow professionally.
The candidate will be expected to continuously exceed internal and external customer expectations while embracing the ISP and Asia Pacific Schools core values.

ISP Principles
Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply campus policies and procedures and embody the shared ideas of our community.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

Key Responsibilities
Develop and manage the production of all internal and external marketing collaterals (online and offline) including prospectus and direct marketing materials (e.g., visuals, videos, content and copy for marketing campaigns)
Support the execution of comprehensive marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics
Update the school website and social media channels regularly to drive online traffic for lead generation
Make improvements to the website and social media channels by devising strategies and tracking conversion rates
Improve the usability, design, content and conversion opportunities of the school website and social media channels and managing any website redesign
Assist with online and offline brand and marketing campaigns to raise brand awareness and lead generation
Utilise a range of techniques including paid search, SEO and etc, and review current market position whilst researching new technologies to keep the school at the forefront of developments in digital marketing
Undertake market research and regularly monitor competitor performance to produce market analysis contributing to the ongoing development and implementation of the schools student recruitment activity including lead generation
Collaborate with the Marketing Manager and Head of Parent Services (Marketing and Admissions) as well as the ISP regional team to drive an integrated digital strategy across all channels, with an eye on maximising student enrolment and retention
Collaborate within the Parent Services team and with other stakeholders to organise and promote marketing initiative events (Open Days, Coffee Mornings, etc) and champion content that leads to opportunities for enhancement
Ensure all marketing collaterals, email marketing, website content and digital marketing is thoroughly proofread, adheres to brand guidelines and meet standards.
Build landing pages and monitor traffic.
Work independently with minimal supervision, displaying self-motivation, initiative, and the ability to prioritise tasks effectively.
Communication, Marketing, and PR
To ensure professional and effective communication and consultation, as appropriate, between colleagues, parents and students at Asia Pacific Schools.
Publicise and celebrate achievements.
Assist with the organisation of open evenings, consultation events and other events relating to the campus.
To contribute to marketing activities for Asia Pacific Schools.

Fully and positively participate in the campuss performance appraisal scheme in order to develop and enhance personal and service performance.
Undertake any other reasonable duties requested/assigned as required by the Line Manager, especially with regard to the campuss administrative functions.
Ensure that campus policies including those relating to Safeguarding, Race Equality, Equal Opportunities, Code of Conduct and Health & Safety are adhered to.

(Please note that this Job Description sets out the main duties associated with the stated purpose of the post. It is assumed that other duties of a similar level/nature undertaken within the section are not excluded because they are not itemised. The duties of this post could vary from time to time as a result of new legislation; changes in technology or policy and in that case appropriate training may be given to enable the post holder to undertake this new/varied work.)

Skills, Qualifications and Experience
Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field, with 3-4 years of experience in a similar role
Demonstrated ability to develop and execute strategic communication plans, with a strong understanding of brand strategy and positioning
Excellent written and verbal communication skills in English, with experience in creating engaging content for different target audiences. Proficiency in other languages is a bonus.
Strong project management skills, with the ability to manage multiple tasks and priorities in a fast-paced environment
Experience in working with cross-functional teams, with the ability to collaborate effectively with different stakeholders
Excellent attention to detail, with the ability to produce high-quality and error-free work
Experience in the advertising or digital marketing industry is a plus
Extensive knowledge of marketing strategies, channels, and branding
Exceptional analytical and problem-solving skills
Highly creative with excellent copy writing and visual marketing skills.
Strong understanding of design principles, layout, typography, and colour theory.
Hands on experience with social media, digital marketing software and tools. Experience with HubSpot will be a plus.
Proficiency in editing software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and Canva.
Immediately available is preferred

Person specification
Ability to work as part of a team and flexibility to meet the needs of the department
Ability to solve problems quickly and efficiently
High degree of self-motivation
Ability to work in a pressurized environment and maintain a sense of humour

ISP Leadership Competencies

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.

1. Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.

2. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.

3. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.

4. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.

5. Resilience. Can deal with setbacks and challenges calmly and effectively.

6. Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.

7. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.

8. Leading & Inspiring Others. Supports, encourages and inspires students, colleagues and teams so that they give their best.

9. Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organization.

10. Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication.

11. Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.

12. Strategic, Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability.

13. Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome.

14. Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively.

ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years employment history.
How to apply
Interested candidates are invited to send in a letter of application including the reasons for applying together with a comprehensive CV, a recent passport-size photograph and contact details of two referees (one of which must be from your current employer) to email [email protected]

Early application is encouraged as we reserve the right to appoint as soon as a suitable candidate has been identified.
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