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Head of Admissions - Claremont

Claremont School
East Sussex, United Kingdom
Date Added: Apr 17, 2024

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School Head of Admissions



Purpose of Role

This is a senior role, responsible for driving student enrolments to meet ambitious targets.  The role will oversee lead conversion (generated by our internal marketing team) to enrolment.  This is a role for someone who is a natural leader, performance-driven, and comfortable with using data strategically.

The Head of Admissions reports solid into the Head of the school and has a functional reporting to the Regional Head of Admissions.

The Head of Admissions is a member of the School Senior Leadership Team.


Key Responsibilities

  • Advise prospective parents & stakeholders on our value proposition (profile, program, fee structure and all services provided) across communications channels.
  • Primary responsibility of implementing the Schools Admissions process, including lead generation, family journey, customer service, negotiation and objection handling, call scripts and parent communications.
  • Make calls to potential digital and non-digital leads to convert them into school tours and enrolments.
  • Organize admissions meetings and open events while displaying excellent customer service.
  • Support the School responsible in carrying out assessment of prospective students per the admissions policy.
  • Design and implement all policies and documentation related to student admissions (including admissions toolkits, templates, scholarship programs), with the support of stakeholders following ISP guidelines.
  • Monitor and develop lead generation activities, work with the ISP Heads of Marketing and Admissions, to ensure admissions targets are met.
  • Work with the Head of School and SLT to develop appropriate programs and campaigns, such as referral schemes, scholarships, or working with feeder schools.
  • Regularly review and develop admissions documents, parent communication platforms and templates, and marketing collaterals to ensure accurate information and best practice.
  • Develop and nurture mutually beneficial relationships with feeder schools, nurseries, universities, local businesses, government entities, education agents and other organizations to maximize student recruitment and retention at the school.
  • Support the Head of School to develop the school’s communication and engagement strategy, based on the strengths and development areas, promoting the same within and beyond the school community.
  • Support the Head of School with participation in relevant national and regional conferences, events and competitions to raise the profile of the school, students and faculty.
  • Work with parent-facing administrative staff closely, to ensure the first impressions of the school are excellent leading to positive visitor experience.
  • Lead direct reports in the school to pursue excellence in operational efficiency and customer service delivery. Systems should be reviewed regularly, and written and verbal communication are to be customized to maximize engagement.
  • Advise on effective continued support and communication to new families after students enroll at the school - ‘after sales care’.
  • Ensure that a customer loyalty programme is in place and aligned with the customer loyalty programme created for the region.
  • Take ownership for agreed retention targets.
  • Ensure school has clear retention data and targets to work towards.
  • Ensure school meet retention targets by developing and implementing a structured and personalized approach to retaining existing families based on gathering the appropriate information and early identification of at-risk families with a clearly thought-out action at the school.
  • Ensure that the school implements ISP customer service and customer experience standards and conducts regular trainings for all new front facing staff as well as refresher training courses for existing staff.


Skills, Qualifications and Experience

  • Bachelor’s Degree from a relevant field (business administration or similar)
  • Demonstrable experience in student recruitment, enrolment, and retention (ideally in the commercial education sector).
  • Experienced in HubSpot or Salesforce, preferred
  • Articulate, communicative, and able to present information in a concise and professional manner
  • Organization skills: well organized and able to prioritize tasks
  • Excellent skills in Customer service
  • Critical thinking
  • Leadership skills: ability to manage self and a team effectively and work in cross functional teams.
  • Ability to initiate opportunities for self and others and to find solutions to ensure tasks are completed within specified timescales.
  • Ability to negotiate, persuade and motivate others



ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.


Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.


Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.


Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.


Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.


ISP Leadership Competencies

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.


  1. Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.


  1. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.


  1. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.


  1. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.


  1. Resilience. Can deal with setbacks and challenges calmly and effectively.


  1. Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.


  1. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.


ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history. 


ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.

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