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Digital Marketing Executive

ISP Malaysia
Petaling Jaya, Selangor, Malaysia
Date Added: May 31, 2024

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Role Profile
Digital Marketing Executive 
Purpose of Role
The Digital Marketing Executive supports the Regional Marketing team, working alongside key members of the Regional and School teams to deliver quality leads to meet enrolment targets. Based at ISP Malaysia’s regional office, this role involves supporting digital marketing initiatives and campaign optimisation to enhance brand visibility and maximise lead generation for ISP Malaysia’s schools. 
About ISP Malaysia
One of the leading education groups in Malaysia, ISP Malaysia operates the Tenby Schools, Asia Pacific Schools and Straits International Schools. Our nine schools are strategically located in the developed areas of Klang Valley in Selangor, Perak, Penang and Johor.
Our schools in Malaysia follow the international school curriculum comprising IGCSE and A-levels, starting at the kindergarten level, while 5 of the schools also offer the Malaysian National Curriculum. With over 8,000 students, we have a 60-year history of providing education to students in the country and have gained a reputation for excellence and high standards in education.
We champion a transformative approach to learning that goes beyond the classroom. By igniting our students' curiosity and growing their self-confidence, we empower them to become the next generation of changemakers.
ISP Malaysia is part of ISP, a global community of over 80 international schools across more than 20 countries.
Key Benefits
  • A culture of engagement and trust, where staff contributions are recognised and valued.
  • A passionate and motivated team of professionals who put children at the heart of decision-making.
  • An embedded commitment to professional development and employee well-being.
  • Access to expertise, best practice sharing and learning opportunities across countries and cultures.
  • Competitive remuneration.
  • Fee discount for children of employees.
  • Medical outpatient and insurance benefits.
ISP Principles
  • Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.
  • Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
  • Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
  • Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
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Digital Marketing Executive
Key Responsibilities:
  • Collaborate, strategise, and deploy ad campaigns across social media channels and the Google Search and Display network.
  • Optimise landing pages and registration forms for better conversions.
  • Develop standardised reporting using Google’s Looker Studio, integrating analytics provided through Google Search Console, Google Ads, Google Analytics and Hubspot.
  • Support the maintenance and ongoing development of the school websites, landing pages and content.
  • Support the creation of landing pages and thank you pages when required i.e. campaigns and events (both internal and external).
  • Lead the creation of website forms via Hubspot.
  • Support appropriate search engine optimisation (SEO) strategies to leverage opportunities within organic search listings.
  • Monitor, analyse campaign performance, evaluate campaign data, make statistically stable and relevant optimisations and recommendations on the channels mentioned above.
  • Research and stay updated with the latest performance marketing and industry trends, techniques, tools and traffic sources to be aware of the best practices for our marketing strategies.
  • Execute ad-hoc tasks assigned by the manager.
  • Keep abreast of the programmes, products, and events offered by other schools.
  • Strong organisational and time management skills, with the ability to meet deadlines in a fast-paced environment.
Line management
The Digital Marketing Executive will report to the Digital and Customer Relationship Manager.
  • Internal: ISP Regional Team and School Marketing and Admissions Teams.
  • External: Key Agency Partners.
Qualifications and Experience
Education: Bachelor’s Degree or Master’s in Marketing, Mass Communication or a Business-related discipline. 
Experience and Skills:
  • Minimum 3 years of work experience in a similar capacity.
  • Prior experience in the education industry is an advantage.
  • Excellent digital marketing skills across Google Ads, Meta Ads, SEO, and use of content management systems such as Wordpress.
  • Knowledge of Hubspot is an advantage.
  • Superior organisational skills and high attention to detail.
  • Ability to think creatively and strategically, and work in a fast-changing and evolving environment.
  • Good command of the English language and Bahasa Malaysia, written and oral.
  • The ability to read, write and converse Mandarin is an advantage.
ISP Leadership Competencies
You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.
  1. Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.
  2. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.
  3. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.
  4. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.
  5. Resilience. Can deal with setbacks and challenges calmly and effectively.
  6. Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.
  7. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.
  8. Leading & Inspiring Others. Supports, encourages and inspires students, colleagues and teams so that they give their best.
  9. Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation.
  10. Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication.
  11. Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.
  12. Strategic, Commercial & Financial Awareness. Has the ability to apply an understanding of the business and industry to improve effectiveness and profitability.
  13. Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome.
  14. Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that support all children and adults to learn and work effectively.
ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All postholders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years of employment history. 
ISP Commitment to Diversity, Equity, Inclusion, and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.
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