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Head of Product Marketing

ISP Central
London, United Kingdom
Date Added: May 31, 2024

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Description

HEAD OF PRODUCT MARKETING
 
We are International Schools Partnership (ISP), a leading global educational private group (aged K-12) counting with more than 10,000 students in 82 schools across 23 countries.
 
We are moved by a single powerful purpose: grow the world’s most curious, confident minds.
At ISP we put learning at the heart of everything we do to create rounded open-minded individuals that can forge successful pathways and lives, in a rapidly changing world.
 
About the role
 
We're looking for a passionate and strategic marketing leader to champion our products in the marketplace.
 
As Head of Product Marketing, you will be responsible for crafting compelling product narratives, driving demand generation, and spearheading successful product launches. You'll be a customer-centric leader with a deep understanding of the education market landscape and a proven ability to translate product and services features into clear value propositions.
 
We are looking for someone who has experience on brand and communications, who is ready to influence a growing organization with its passion, experience, and attitude. Kind, open-minded, bold, creative, determined, hands on. An individual that can inspire groups, someone that feels comfortable presenting to senior stakeholders on Mondays, writing a piece of content on Wednesdays and coaching colleagues on Fridays.
 
This role leads a team of 2 Product Marketing Specialists and the In-house Graphic Design team and will closely collaborate with the Brand Content and Communication Manager and Brand Digital Marketing Manager. The Product Marketing Team Lead will report to Group Head of Brand.
 
If you see yourself in this description, we would love to hear from you!
 
A few crucial considerations before we get into the detail:
 
  • The role will be preferably based in the UK, but we will consider all locations at this stage.
  • Native/Bilingual English is required as this role will need heavy copywriting skills. Fluent in Spanish is a plus.
 
Key Responsibilities
 
Leadership and Strategy:
 
  • Lead the product marketing team, defining a clear vision, setting ambitious goals, and fostering a collaborative and high-performing environment where everyone thrives.
  • Develop and execute strategic product launch campaigns that generate excitement, drive user adoption, and achieve key growth objectives.
  • Collaborate closely with Learning & Innovation, EdTech, Human Resources, and other departments to ensure marketing efforts align seamlessly with overall organizational goals.
  • Bridge the gap between central and regional/local marketing functions, ensuring all marketing activities support enrolment and retention goals, and ultimately enhance the customer experience.
  • Drive the development of consistent messaging frameworks and ensure consistent communication across all channels (internal and external).
  • Conduct thorough market research and competitor analysis to inform effective product positioning and messaging strategies.
 
Product Launch & Assets development
 
  • Craft compelling product messaging and marketing collaterals that resonates with target audiences across various channels (online and offline) to drive engagement and action.
  • Oversee the creation of engaging content (e.g., marketing collaterals for schools, presentations, social media updates, newsletters, and website content) tailored to specific audiences.
  • Partner with the content and communications and digital teams to develop a cohesive content strategy for all marketing channels.
  • Identify opportunities to leverage and repurpose content across different areas of the business to maximize impact.
  • Foster a positive and informed organizational culture by developing and implementing effective internal communication strategies.
 
Insights & Measurement
  • Implement tools and metrics to measure the effectiveness of marketing initiatives.
  • Regularly report on marketing campaign performance and its impact on achieving business objectives to the leadership team.
  • Manage the product marketing budget and resources effectively to maximize return on investment.
 
Desired Experience and Skills:
 
  • Experience: 7-10 years of progressive experience in product marketing or related roles, with at least 2-3 years in a leadership or managerial capacity. Prior experience in the education industry or the K-12 education sector is desirable but not mandatory.
  • Leadership Skills: Strong leadership and management skills with a track record of building and leading high-performing teams. Ability to inspire, motivate, and empower team members to achieve shared goals and objectives.
  • Visionary Thinking: Strategic thinker with a forward-looking mindset and the ability to anticipate market trends and customer needs. Proven ability to develop and execute long-term product marketing strategies that drive sustainable growth and competitive advantage.
  • Communication and Influence: Excellent communication and interpersonal skills, with the ability to communicate effectively with stakeholders at all levels of the organization. Strong influencing skills to gain buy-in and support for product marketing initiatives and strategies.
  • Hands-on Attitude: Demonstrated ability to work hands-on and take a proactive approach in executing marketing initiatives. Willingness to roll up sleeves and delve into the details when needed to drive results and achieve objectives.
  • Analytical Acumen: Strong analytical and quantitative skills, with the ability to interpret data, extract insights, and make informed decisions. Proficiency in using data analysis tools and platforms to track and measure marketing performance.
 
ISP Leadership Competencies 
You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.   
  
  • Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.   
 
  • Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.   
 
  • Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.  
 
  • Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.   
 
  • Resilience. Can deal with setbacks and challenges calmly and effectively.   
 
  • Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.   
 
  • Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.   
 
ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Be financially responsible. We make financial choices carefully based on the needs of the children, students, and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement. 
 
ISP Commitment to Safeguarding Principles
 
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.
 
ISP Commitment to Diversity, Inclusion and Belonging
 
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.
 
Please check our global website to learn more about ISP and our mission to deliver amazing learning experiences to our students across the world: https://www.internationalschoolspartnership.com/ 
 
 
 
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