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ISP Product Marketing Specialist

ISP Central
London, United Kingdom
Date Added: May 31, 2024

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ISP Product Marketing Specialist
We are International Schools Partnership (ISP), a leading global educational private group (aged K-12) counting with more than 10,000 students in 82 schools across 23 countries.
We are moved by a single powerful purpose: grow the world’s most curious, confident minds.
At ISP we put learning at the heart of everything we do to create rounded open-minded individuals that can forge successful pathways and lives, in a rapidly changing world.
About the role
We're looking for a passionate and experiences product marketing specialist to join our Central Brand and Marketing team.
Reporting to the Head of Product Marketing, the Product Marketing Specialist plays a crucial role in driving the success of ISP products across all levels of the organization and growing our products in the marketplace through strategic positioning, effective messaging, and targeted marketing efforts.
As a Product Marketing Specialist, you will be responsible for crafting compelling product narratives, driving demand generation, and spearheading successful product launches. You'll be a customer-centric leader with a deep understanding of the education market landscape and a proven ability to translate product and services features into clear value propositions.
We are looking for someone who has experience on brand and communications, who is ready to influence a growing organization with its passion, experience, and attitude. Kind, open-minded, bold, creative, determined, hands on. An individual that can inspire groups, someone that feels comfortable presenting to senior stakeholders on Mondays, writing a piece of content on Wednesdays and coaching colleagues on Fridays.
If you see yourself in this description, we would love to hear from you!
A few crucial considerations before we get into the detail:
  • The role will be preferably based in the UK, but we will consider all locations at this stage.
  • Native English is required as this role will need heavy copywriting skills. Fluent in Spanish is a plus.
Key Responsibilities
Product Marketing Execution:
  • Support the Head of Product Marketing in executing the product marketing vision and strategy.
  • Lead assigned product marketing projects and campaigns, ensuring alignment with overall product goals.
  • Create high-quality marketing collateral including product presentations, sales enablement materials, website content, case studies, and whitepapers.
  • Craft engaging and informative content that resonates with the target audience and effectively communicates the value proposition of the educational products.
  • Plan and execute multi-channel marketing campaigns to generate awareness, generate leads, and support with enrolments and retention goals.
  • Utilize various digital marketing channels such as social media, email marketing, content marketing, and paid advertising to reach the target audience and drive engagement.
Communication and Collaboration: 
  • Collaborate effectively with the content and communications specialist and digital marketing manager to ensure a cohesive content strategy.
  • Work closely with other departments (Learning & Innovation, EdTech, HR, Regional and Local Marketing) to align marketing efforts with organizational objectives. Develop compelling value propositions and messaging strategies tailored to different target audiences such as educators, administrators, parents, and students. 
  • Gather feedback from teams, schools and market insights to continually refine and iterate on product messaging, positioning, and marketing strategies.
Analysis and measurement
  • Conduct thorough market research to understand the dynamics, trends, and competitive landscape of the global K-12 education sector. Identify key market segments, customer needs, and emerging opportunities.
  • Regularly report on campaign performance and contribute to reports for the leadership team..
Desired Experience and Skills: 
  • Experience: 5-7 years of progressive experience in product marketing or related roles. Prior experience in the education industry or the K-12 education sector is desirable but not mandatory.
  • Industry Knowledge:  Understanding of the global K-12 education market, including key players, trends, challenges, and opportunities.
  • Strategic Thinking: Ability to think strategically and develop actionable marketing plans aligned with business objectives and market dynamics.
  • Communication Skills: Excellent written and verbal communication skills. Ability to articulate complex concepts in a clear and compelling manner.
  • Hands-on Attitude: Demonstrated ability to work hands-on and take a proactive approach in executing marketing initiatives. Willingness to roll up sleeves and delve into the details when needed to drive results and achieve objectives.
  • Collaboration: Proven ability to collaborate effectively with cross-functional teams and stakeholders to achieve common goals.
  • Analytical Skills: Strong analytical and problem-solving skills. Proficiency in data analysis tools and techniques to derive insights and inform decision-making.
  • Creativity: Creative mindset with a knack for developing innovative marketing campaigns and content that resonate with the target audience.
  • Adaptability: Flexibility to adapt to a fast-paced and evolving environment. Willingness to embrace change and learn new skills as needed.
ISP Leadership Competencies 
You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do  
  • Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.   
  • Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.   
  • Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.  
  • Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.   
  • Resilience. Can deal with setbacks and challenges calmly and effectively.   
  • Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.   
  • Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.   
ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Be financially responsible. We make financial choices carefully based on the needs of the children, students, and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement. 
ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.
ISP Commitment to Diversity, Inclusion and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.
Please check our global website to learn more about ISP and our mission to deliver amazing learning experiences to our students across the world: 
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