Head of Marketing British Primary School of Wilanow

Head of Marketing– Charles Péguy

Purpose of Role

The Head of Marketing British Primary School of Wilanow will support ISP’s Head of Marketing Europe to generate leads, while also helping to increase retention. Roll out of optimized processes and procedures in accordance to ISP’s strategies and approach.

Key Responsibilities

Campaign management

• Prepare and manage the school marketing calendar including email and social media schedules.
• Develop the individual brand of each school.

Digital Communications

• Identify stories from within the schools and create engaging content to promote them across a range of media, including online, email, social media.
• Keep school website up to date.
• Produce regular email marketing to pipeline.
• Continually review performance of website, email campaigns, social media pages and landing pages and take a proactive approach to improving them.

School Events

• Working with the Admissions teams, organize and promote school open days, school tours and school events for prospective parents and visitors.
• Attend external events, exhibitions, and fairs to promote the schools.

School Communications & Brand Management

• Assist with the design of new marketing and admissions materials.
• Work with staff to ensure that branding is used correctly and consistently.
• Manage Social Media organic posting.
• Manage local providers.

Community and Business Relations

• Develop opportunities for partnerships with local businesses and organisations.
• Help to foster and maintain strong parent relationships.
• Identify new ways to attract prospective customers, e.g. promotions.
• Act as a school representative at meetings with corporates and local organisations.

Market Research and Strategy

• Conduct competitor analysis.
• Help to build the school marketing strategy, with Principals and ISP Head of Marketing.

Admissions

• Work closely with Admissions team and deputise for Admissions Managers during sickness and vacation periods, as required.

About You

You will be passionate about marketing, the latest marketing trends and our school. You will strike a balance between outstanding organisational skills and attention to detail with creative flair. Your writing skills will be excellent. You will be an energetic achiever, with a “can do” attitude; driven and commercially minded.  You will be flexible, enjoy working as part of a team and will naturally form good relationships with colleagues and stakeholders.

Qualifications and Experience

• Education: Bachelor’s degree from a relevant field.
• Minimum seven years’ experience working in education marketing.

Skills and Competencies

• Excellent command of the English and Polish languages.
• First class communication skills (written and spoken), with the ability to produce engaging written copy for a variety of audiences.
• Creative.
• Excellent organizational skills: well organized and able to prioritize tasks.
• Attention to detail.
• Good presentation skills.
• Ability to coordinate, collate and interpret data.
• Critical thinking.
• Systems experience:
  • Microsoft Office products including Word, Excel, PowerPoint
  • Knowledge of HubSpot an advantage
  • Social media and social media management tools
  • Image editing tools (Photoshop, Canva, InDesign)
  • WordPress

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history. 

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.