Tenby International School Tropicana Aman
Selangor, Malaysia
Date Added: Sep 18, 2024
Description
Role Profile
Marketing and Communications Executive
The Role
The Marketing and Communications Executive will lead marketing in Tenby International School in Tropicana Aman (Kota Kemuning). The successful candidate must have a good understanding of the catchment areas in Klang Valley, experience in producing high quality photography and video and will be responsible for developing and executing marketing strategies ensuring that our school have sufficient leads (of sufficient quality) to meet enrolment targets.
The role will drive content creation and lead generation across offline and online channels to develop and implement strategies to ensure that both schools’ student recruitment targets are supported with a view of maximising the number of deals/enquiries, qualified leads and booked appointments as well as improving conversion rates, CPL and CPA for our school.
The Marketing and Communications Executive will provide consistent marketing insights, content and narratives that evidence our Learning First philosophy, academic achievement (student and parent-facing objectives). This role is expected to explore all avenues of communication to build up the brand and ensure that the School remains relevant in the respective market.
The post holder will be expected to build close working relationships with other members of the school SLT (senior leadership team) and the Admissions team. This role is also expected to provide guidance to individuals within the school to in supporting all marketing initiatives.
Stakeholders:
Line Manager (supervision received):
Functional :
Key Responsibilities:
1.Lead on the successful delivery of dynamic marketing strategies:
2.Marketing Communications
3.Any other responsibilities as assigned from time to time.