Head of Marketing – St. George Barcelona

ISP School Head of Marketing – St. George Barcelona

Purpose of Role

The School Head of Marketing consistently works towards outstanding performance across all professional standards working towards successful outcomes and the efficient and effective administrative operations helping St. George Barcelona to become the first choice in our local market (“Schools of Choice”).

To work as part of the administrative team, providing a friendly and welcoming service to students, staff, families, and visitors in a manner that truly reflects the values of our school. The post holder is expected to be able to prioritise tasks and to manage their workload with a minimum of supervision to ensure marketing strategies, protocols, and procedures maximise retention of students, drive enrolment growth, build a credible positive public image, and strengthen the St. George Barcelona and ISP brands across Spain.

The school’s pursuit of excellence begins at our front gates and this role should actively seek to ensure an outstanding public perception of our operations and provision.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP School Head of Marketing - Key Responsibilities

1. Corporate Identity

a. Drive the development of a brand architecture and establish the framework which school should operate within, through the creation of a clearly defined corporate identity and brand playbook.

b. Be the guardian of our brand ensuring it is properly and consistently used across all channels across our school.

c. Support the school in the development and consistent use of its stories and promises.

d. Serve as community manager, guiding and supporting the school in the development of stories to share in social media, as to ensure our corporate identity is maintained and promotional efforts maximised.

e. Creation and execution of the Marketing plan for the school.

f. Work hand in hand with the admissions department to create strategies to attract and retain students.

g. Design and Creation of all document templates, marketing collateral and Informative posters.

h. Market Research and Analysis.

i. Developing, updating, and managing the website, including the school social media sites on a regular basis with postings and imagery.

j. Build and maintain partnerships with local business and relocation agencies as part of student’s recruitment activities.

2. External and internal events

a. Lead participation and planning in all school events to prospective and current families and students

b. Develop promotional materials and coordinate all communications activities related to such events, press releases, etc.

3. ISP Student activities & events promotion

a. Support and promote communication to drive active participation of students and families in ISP-wide student activities and events. e.g. ILOS

b. Create periodical newsletters and bulletins for staff and families including termly magazines and yearbooks.

c. Attending/Documenting/Photographing of important events school communications which can be used for marketing purposes.

4. Other:

a. Reports to the Central Office in all matters of marketing and actively seeks support from the regional staff to advise and guide as well as provide resources and ISP collateral

b. General Administrative Support and translations to the needs of the school

c. Provide the head of school with fortnightly progress on marketing

d. Support the Academic Heads for Student Events

e. Hold PR events with key stakeholder groups

f. Provide a marketing veneer to any activity that is parent facing

g. Create a strong relationship with the ISA Ambassadors

h. Work closely alongside the Head of Admissions

i. Maintain the school calendars up to date for all stakeholders

j. Support the Headteacher with the facilities’ improvement plan

Skills, Qualifications and Experience

Essential:

● Bachelor’s degree or Higher Diploma in Journalism, Public Relations, Marketing or Business-related discipline

● 5-10 years’ relevant experience in similar capacity, preferably but not necessarily in Education segment

● Native level of English and Spanish

● Flexible, positive, and “can-do” attitude to work

● Full understanding of Equal Opportunities and able to implement it in everyday practice.

● To communicate clearly and resolve any issues quickly and professionally.

● To have excellent management skills and to be able to follow the school’s disciplinary code.

Desirable:

● Similar experience in a business or academic environment.

Role Specific:

● Agency management, project management, brand development and communication, events organization, content development, copywriting, social media, digital marketing.

● Advanced writing, editing skills, proofreading skills.

● Confident communicator and ability to present ideas with clarity and vision.

● Excellent organizational, time management and planning skills.

● Experience in PR and Advertising across different media and channels.

● High degree of computer literacy (particularly Microsoft Office and Illustrator / Photoshop).

● Strong knowledge and understanding of current trends in digital / social media.

● Excellent leadership skills with internal staff and external stakeholders.

● Excellent negotiation skills with the media and Agencies.

● Self-motivated with a positive and professional approach to management.

● A wide degree of creativity and latitude.

● Excellent communication skills, collaboration, stakeholder management, ability to work simultaneously on several tasks and projects, analytical skills, results-oriented / objective-driven.

● To be approachable to children, families, and staff.

● To be flexible, friendly, professional, and cooperative when working with colleagues.

ISP Leadership Competencies

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.

1.  Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.

1. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback, supporting others in their continual learning, development and growth.

1. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and can motivate and inspire others through the process of creation through to completion.

1. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.

1. Resilience. Can deal with setbacks and challenges calmly and effectively.

1. Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.

1. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose, and Principles.

1. Leading & Inspiring Others. Supports, encourages, and inspires students, colleagues and teams so that they give their best.

1. Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation.

1. Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication.

1. Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.

1. Strategic, Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability.

1. Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome.

1. Diversity & Equity. Has the sensitivity, awareness and skill to understand values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Inclusion and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.