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Admissions and Communication Manager

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The Hamilton International School
Doha, Qatar
Date Added: Mar 22, 2022

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ISP Admissions & Communication Manager Role Profile

Purpose of Role


The Admissions and Communications Manager is of central importance to The Hamilton School and its success as a new school, opening September 2019. The post holder has specific responsibility for the organisation, administration and strategic development relating to the promotion of the school at all levels through targeted initiatives and activities directed by the Marketing Department

The post holder will be a true ambassador of the school, providing a professional and highly focused customer-service approach. As a representative of the school, the post holder will also work to develop links and partnerships with the parent, businesses, and local community contacts to support mutual development and growth whilst raising the profile and position of the school.

The post holder will be expected to build a close working relationship with other members of the Senior Leadership Team as well as teaching, administrative and other support staff to fully inform and involve the whole school community in the promotion of the school to the wider world. Collaboration with colleagues within International Schools Partnership, Middle East (ISP) and attendance at Group Admissions & Marketing Meetings will also be expected.  


ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.


Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.


Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.


Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.


ISP Admissions & Communication Manager Key Responsibilities




          Advise prospective students & stakeholders on our value proposition (profile, program, fee structure and all services provided) across communications channels, to support the enrolment process.

          To organise admissions meetings and open events, guiding families through the admissions process to enrolment while providing state-of-the-art customer service.

          Support the Phase Leaders in carrying out assessment of prospective students per the admissions policy and Ministry of Education regulations.

          Work in partnership with the Registrar to meet the School and Ministry of Education admissions criteria, including collecting and reviewing all necessary documentation.

          Assessment, development and coordination of all policies and documentation related to the admission of students (including admissions toolkits, templates, scholarship programs), with the support of stakeholders within The Hamilton School, ISP, Ministry of Education and other relevant authorities

          Monitor and develop lead generation activities, work with SLT, ISP to ensure admissions targets are met.



          To assist in developing and conducting campaigns to prospective parents, and to support communication with current parents to encourage engagement.

          To update and maintain all School social media pages and to monitor any comments or feedback, reporting back to the Principal and ISP Head of Marketing and Admissions.



          To complete regular KPI and enrolment tracking information with the Admissions team, providing reports to the Principal and ISP as required.

          To assist in surveys of all stakeholders, assessing satisfaction and advising accordingly, as required.

          To support producing termly reports on activity and expenditure to monitor effective use of budget.

          To produce reports on competitors including fees, numbers and provisions, identifying opportunities to the Principal and ISP Heads.



In addition to the specific duties listed above, the post holder will also be expected to undertake other such reasonable responsibilities and tasks that may from time to time to be assigned by the School Principal, and department heads in ISP. The normal working days are Sunday – Thursday, however the post holder may occasionally be required to attend or participate in events during the weekend and/or after working hours.


Qualifications and Experience

  • Bachelor’s Degree from a relevant field
  • Preferred English and Arabic speaker
  • At least 4 years of working experience in Qatar
  • Experience in sales and/or marketing; preferred experience in Qatar schools
  • Previous experience working on projects


Required Skills

          Presentation skills

          Articulate, communicative, and able to present information in a concise and professional manner

          Organization skills: well organized and able to prioritize tasks

          Customer service

          Critical thinking

          Leadership skills: ability to manage self and a team effectively

          Ability to initiate opportunities for self and others and to find solutions to ensure tasks are completed within specified timescales.

          Ability to negotiate, persuade and motivate others

          Willingness to undertake appropriate Professional Development


ISP Leadership Competencies

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.


  1. Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.


  1. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.


  1. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.


  1. Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.


  1. Resilience. Can deal with setbacks and challenges calmly and effectively.


  1. Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.


  1. Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.


  1. Leading & Inspiring Others. Supports, encourages and inspires students, colleagues and teams so that they give their best.


  1. Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation.


  1. Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication.


  1. Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.


  1. Strategic, Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability.


  1. Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritizes and balances resources to achieve the desired outcome.


  1. Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively.


ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.


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