Regional Marketing Coordinator - Remote
REPORTS TO: Regional Head of Marketing, Admissions & Communications, US & CA
DIRECT REPORTS: No
Purpose of Role
The Regional Marketing Coordinator supports the marketing and communications function of ISP’s US and Canada regional office and schools. Reporting directly to the Regional Director of Marketing, Admissions and Communications, this position is responsible for assisting in the creation, execution, and ongoing management of initiatives within the function.
This is a full-time, hybrid position based out of Miami, Florida that requires a driven, detail-oriented individual who embraces a fast-paced environment and is skilled at multi-tasking. The role will require travel to ISP USCA schools and occasional travel to the regional office in Dallas, TX.
Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Well-being and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
The primary responsibility of the Regional Marketing Coordinator is to support daily operations for ISP USCA’s regional marketing and communications function, which include but are not limited to:
Social Media Support
- Helping school teams plan content, create assets, develop calendars, and execute strategies.
- Training school teams on mechanics as well as best practices for all social platforms being utilized.
- Assisting in the development of processes for creating, sharing, and organizing potential social content within schools.
- Monitoring all school channels to ensure best practices in all areas (copy, visuals, frequency, safeguarding) are regularly employed, and communicating problem areas to the Regional MAC Director as needed.
- Developing content and executing strategy for USCA social channels as needed.
Email Communications Support
- Helping school teams plan content, develop templates, create assets, and deliver timely email communications per the schedule committed to by each.
- Training school teams on mechanics as well as best practices for all email platforms being employed.
- Assisting in the development of processes for creating, sharing, and organizing potential email content within schools.
- Monitoring all school email communications to ensure best practices in all areas (copy, visuals, frequency, safeguarding) are regularly employed, and communicating problem areas to the Regional MAC Director as needed.
- Ensuring all school databases are current and clean, and all distribution lists are being used correctly.
Websites and Portals Support
- Regularly reviewing content on all school sites and portals to ensure accuracy, compliance, and completeness always.
- Making minor tweaks and edits to website and portal pages as needed.
- Helping schools maintain the News and Calendar areas of their respective websites and portals through training, monitoring, and publishing as needed.
Budgets and spend tracking support:
- Assisting the Regional MAC Director with the management of regional and school-level budgets by maintaining detailed records and accurate tracker sheets.
- Ensuring accuracy and consistency across all relevant areas by serving as the main point of contact between school finance teams, vendors, and regional leadership for all functional spend-related items and issues. (i.e., confirming amounts, disputing charges, sourcing invoices, etc.)
Administration and research support:
- Owning, organizing, and maintaining regional MAC documents as well as school-level media files and archives on shared servers.
- Finding, vetting, and sourcing pricing from vendors for regional and school-level initiatives as needed.
- Regularly sourcing, sharing, and archiving performance reports from relevant platforms and agencies as needed.
- Collecting and preparing information (either through external research or internal resources) used for reports, presentations, and meetings.
- Attending all functional meetings between school teams and the region, documenting minutes, and managing action items.
- Helping regional colleagues with support overflow work as needed.
- Other duties as assigned.
Qualifications and Experience
- Bachelor’s degree in Marketing, Communications or Business-related areas or equivalent on-the-job experience.
- 2-3 years marketing experience, preferably in professional services environment
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Self-motivated, considerate, creative problem-solver with superior time management and organizational skills
- Enthusiastic collaborator with a fierce attention to detail and strong project management skills; excited to work cross-functionally with different teams at all levels, including Admissions, Learning, Finance, and Systems
- Comfortable in the fast-paced nature of a start-up environment; able to work independently with little supervision
ISP Leadership Competencies
You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.
- Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximize opportunities.
- Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback, supporting others in their continual learning, development, and growth.
- Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.
- Outcome-Driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.
ISP U.S. participates in E-Verify and will provide the Federal Government with your form I-9 information to confirm that you are authorized to work in the U.S.
ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.